work / Mojang / Microsoft

mine chest

craft a treasure trove for the world's biggest game.

Project details

the brief

craft a treasure trove for the world's biggest game.

We had the thrilling opportunity to design the brand identity, packaging, and product line for Microsoft's official Minecraft monthly subscription box, Adventure Chest.

Craft an exclusive product collection that captivates and unites Minecraft enthusiasts around the world.

Client: Mojang / Microsoft
Services: Market research
Competitive analysis
Brand strategy
Brand identity
Product line design
Packaging

the receipts

$500K revenue in six months
4000% facebook growth
3000% instagram growth
170% twitter growth

the result

a fanbase that showed up.

Each box was a treasure trove of goodies, pins, apparel, stamps, postcards, themed around a different biome from the Minecraft universe. Within six months, revenue jumped from a few thousand to half a million dollars. Facebook followers exploded from 2,600 to 110,000. Instagram from 98 to 3,000. Twitter from 700 to 1,900.

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