Client

Mojang / Microsoft

Objective

Craft an exclusive product collection that captivates and unites Minecraft enthusiasts around the world.

Outcome

We designed the Adventure Chest box to be a treasure trove of goodies, featuring collectible pins, apparel, stamps, postcards, and more. Each month, we created a themed box inspired by a specific biome from the Minecraft universe. The impact was astounding: within the first six months, the revenue soared from a few thousand to half a million dollars. Facebook followers exploded from 2,600 to 110,000—a whopping 4000%+ increase. Instagram saw a spectacular rise from 98 to 3,000 followers, nearly a 3000% boost. Twitter, now X, enjoyed a 170% increase, growing from 700 to 1,900 followers.

Applied Capabilities