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FAQ

Got questions? Of course, you do!

Find detailed answers to your questions below.
General

BLAK is a creative powerhouse known as a brand strategy and content development team. Been at this game since ‘08, empowering businesses, and forging brands. Why? Cause we believe in one thing – laying down the right foundation with the right team is the ultimate key to success.

Team BLAK consists of elite brand strategists and creative design visionaries offering executive-level proficiency with a worldwide impact.

Brand strategy, creative, and marketing solutions for food & beverage, sports & leisure, consumer goods, and entertainment industries.

BLAK is an integrated creative and marketing solutions agency.

We measure the success of our projects through a combination of key performance indicators (KPIs), client satisfaction metrics, and project objectives. At the outset of each project, we work closely with our clients to establish measurable goals and milestones that align with their overall objectives. Throughout the project lifecycle, we track progress against these metrics and regularly communicate with our clients to ensure alignment and address any potential challenges. Additionally, we conduct thorough post-project evaluations to assess the project's impact, gather feedback, and identify areas for improvement. Ultimately, our goal is to deliver tangible results that exceed our clients' expectations and contribute to their long-term success.

We differentiate ourselves by operating without the hefty overhead of a traditional agency. Instead, we boast a collective of nimble C-level executives, allowing for unparalleled agility and expertise.

We specialize in partnering with medium to large companies.

We work with startups who possess a foundational understanding of the business landscape and have successfully secured initial funding for their ventures.

Absolutely! In addition to the US, we've had the pleasure of working with clients spanning across Canada, Australia, and China.

Our team has been fortunate to collaborate on various projects, partnering with well-known companies like Fox, Microsoft, Beats, and The Cosmopolitan of Las Vegas, among others. For a complete list of our clients, please visit our Why BLAK page.

Absolutely! Contact us at info@blakinc.com to schedule a discussion call. This will allow us to better understand your business and demonstrate how our capabilities can be tailored to your needs.

We operate on a retainer model or a project-based fee structure, with a minimum engagement fee starting at $20,000.

Branding & Packaging
  • Consumer Experience: Emphasizing practical and convenient packaging to enhance overall customer satisfaction. We focus on how the packaging improves the consumer experience, from opening to disposal.
  • Brand Alignment: Ensuring that the packaging accurately reflects and strengthens your brand identity and values.
  • Visual Appeal: Creating visually appealing packaging that can significantly impact the commercial success of your product. Our designs aim to differentiate your product from competitors and effectively convey its unique selling points, both in-store and online.
  • Sustainability: Prioritizing eco-friendly materials and practices to meet the increasing consumer demand for sustainable solutions.

Market research is essential in design as it offers insights into consumer needs, preferences, and behaviors. It aids our team in understanding the target audience, identifying market trends, assessing competition, and validating product concepts. By gathering data and feedback from potential customers, market research informs design decisions and ensures that the final product aligns with market demands.

Brand reliability is fundamental to package design. It goes beyond aesthetics; it's about instilling confidence in consumers regarding your brand. The packaging serves as a silent brand ambassador, communicating its values and overall customer experience.

A design that mirrors the dependability and coherence of your brand plays a crucial role in building consumer trust, promoting repeat purchases, and nurturing brand loyalty. Ultimately, brand reliability shapes how consumers perceive your product, impacting their buying choices and their ongoing relationship with your brand.

We start by conducting comprehensive research on your brand, product, and target audience. This involves understanding your brand values, positioning, and the unique value proposition of your product. By immersing ourselves in your brand's narrative and market environment, we ensure that the packaging resonates with your brand identity and effectively communicates with your audience.

The duration for completing the packaging design process may vary based on the project's complexity and specific requirements. Nevertheless, we are committed to delivering top-notch designs within the agreed-upon timelines, ensuring your packaging is production-ready as scheduled.

The fee varies depending on the scope and complexity of the project. During our initial discovery phase, we assess your requirements and provide a customized quote that aligns precisely with your objectives and aspirations.

The pricing of packaging design is influenced by several factors, such as the project's scope, complexity, number of design iterations, and additional requirements like prototyping or coordinating print production. We offer transparent pricing that considers these factors, ensuring clarity about the investment needed for your project.

Certainly! We provide extensive packaging design services that encompass material sourcing, printer coordination, and overseeing the entire production process. Our aim is to offer complete support, ensuring your packaging design is seamlessly executed and prepared for distribution.

Pitch Deck

Our approach to designing presentation decks begins with understanding your objectives, audience, and key messaging. From there, we develop a creative concept and layout that effectively communicates your story.

We ensure effective content communication by strategically placing visuals, crafting concise messaging, and maintaining an intuitive flow that keeps the audience engaged and well-informed.

Certainly. We place a high priority on aligning the presentation deck's design with your brand identity and messaging to ensure consistency and recognition.

We have experience working on a diverse range of presentations, such as sales pitches, investor decks, corporate presentations, and others.

Certainly! We can integrate interactive elements like clickable links, embedded videos, and animations to enrich audience engagement and interaction.

We can offer both one-time designs for specific presentations and templates for ongoing use, depending on your requirements and preferences.

We ensure compatibility across different platforms and devices by optimizing the presentation design for seamless viewing on various screen sizes and resolutions, including desktops, laptops, tablets, and smartphones.

Our turnaround time for creating a presentation deck varies based on the project's complexity and scope. However, we are committed to meeting your deadlines and delivering high-quality results promptly.

The fees associated with presentation decks can vary based on factors such as the complexity of the design, the number of slides needed, the level of interactivity, and any additional services requested. We are available to discuss your specific requirements and provide a customized quote that meets your budget and expectations.

Marketing

We begin by conducting thorough market research and analyzing the target audience. Next, we brainstorm creative concepts. Once a concept is approved, we proceed to production, developing a comprehensive marketing plan that incorporates digital, print, and experiential elements

Effective strategies for marketing and promoting a new product include conducting thorough market research to understand the target audience, creating a compelling value proposition, establishing a unified branding strategy, utilizing various marketing channels (such as social media, email, advertising, and PR), collaborating with influencers and brand ambassadors, providing promotions or incentives, and consistently evaluating and refining marketing tactics based on feedback and performance.

We approach the creation of an integrated marketing campaign by developing a cohesive strategy that aligns all marketing activities toward a shared objective. This includes maintaining consistent messaging, coordinating release schedules, and employing a blend of online and offline tactics to ensure a cohesive audience experience.

We develop a balanced approach that capitalizes on the strengths of each medium. Traditional advertising is utilized to build widespread awareness, whereas digital and social media marketing enable targeted engagement and real-time interaction with the audience.

We create a thorough style guide and campaign playbook that details key messaging, visual elements, and tone. This ensures consistent branding and messaging across all platforms.

We tailor content for each platform to maximize its strengths. This involves creating interactive social media posts, producing engaging video content for digital platforms, and designing compelling visuals for print media.

We employ various metrics such as sales, social media engagement, click-through rates, website traffic, and audience sentiment to evaluate the success of our marketing campaigns. Additionally, we track key performance indicators (KPIs) such as reach, frequency, and conversion rates.

We focus on storytelling, innovative visuals, and interactive elements to engage audiences. Additionally, we utilize data and insights to customize our campaigns for optimal engagement and impact.