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Time to crank it up to 11!

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Race to Success

Project Overview

BLAK revved up for an electrifying challenge: to create iconic apparel designs that capture the unstoppable spirit and relentless drive of IndyCar Series Champion Josef Newgarden as he zooms toward personal and professional triumphs.

Videos
Before & After
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Client

Rising Star Racing

Objective

Craft sleek, fashion-forward, and top-notch apparel to turbocharge excitement for Josef Newgarden’s upcoming races.

Outcome

A wardrobe overhaul! We unleashed twenty-seven dazzling designs, each igniting the hype for every race throughout the entire year! 

Applied Capabilities

  • Market Research
  • Competitive Analysis
  • Apparel Design
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