brands that earn their shelf and convert at the swipe.
consumer tech, lifestyle goods, retail-ready packaging.
from launch SKU to multi-channel retail. brand, packaging, web, and content from one team.
Four services,
shaped to the brief.
- Brand category-relevant identity systems built to scale across SKUs and channels.
- Packaging structure, surface, story. dieline-correct, retail-ready, regulatorily clean.
- Web product sites and shop builds that convert. shopify, headless, or vanilla.
- Social always-on content for paid social, retail co-op, and shop pages.
Work that
shipped.
see all work → 
"Exceptional skills in creative strategy, direction, and brand development."
James Pettus · CEO, Pettus Creative
Brand build plus ongoing creative direction across multiple campaigns and product launches.
0 yrs of brand and creative direction
Honest answers,
industry-specific.
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Can you go end-to-end from naming to retail?
Yes. Naming, identity, packaging, photography, web, and launch content from one senior team. No handoffs.
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Do you do dielines or is that on the printer?
We do dielines. We deliver press-ready files spec-checked against your printer's requirements. Fewer rounds, fewer surprises.
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Are you familiar with FDA / CPSC / FTC labeling?
Yes for the most common categories. We coordinate with your regulatory or legal counsel on the specifics.
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Can you scale an emerging brand into a multi-SKU line?
That is most of our CPG work. We build systems that hold up at one SKU and at fifty. Templates that compound, not redos.
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Shopify or custom?
Either. We will tell you which fits your operations and budget after a 30-minute call. We have shipped both.