What did BLAK INC build for Buffalo Bunny’s website?

A redesign of buffalobunny.com on Shopify: wallpaper sample packs, a roll calculator, a plain guide to the materials, a trade page for designers, plain answers about materials and peel and stick, and one standard for every product image.

Why does the store sell samples first?

Wallpaper is hard to judge on a screen. A sample of the exact design lets a customer check colour, texture and scale on their own wall before ordering rolls.

How does the roll calculator work?

Enter each wall’s width and height in inches or centimetres and it estimates how many rolls the room needs, then updates the quantity in one tap.

Why was the store set up for search and AI?

Because most wallpaper decisions start with a question, not a store. People ask Google or an AI tool which paper to choose, how many rolls they need and whether it will come off cleanly. The store answers those questions on the pages where they come up, in a form search engines and AI tools can read, so the answer they find points to Buffalo Bunny.

work / Buffalo Bunny

measure twice, paper once.

from pillows to walls.

The Buffalo Bunny homepage on a laptop and a product page on a phone, on a travertine console with wallpaper samples. Scene rendered for presentation; both screens show the live site.

The store’s desktop UX flow map seen at an angle: blue outline computer screens with numbered red pins, joined by red arrows, with the Sierra Pinstripe wallpaper page filled in blue beside the roll calculator, from the homepage and collections to sample, cart, materials, FAQ and the trade page.

The new homepage: a serif headline reading Your walls weren't made to blend in. Neither were you, an order a sample button and a papered hallway. — Drag to compare. Left: the store in August 2025, pillows only. Right: the homepage at launch.

The August 2025 homepage: a desert patio photo with the headline Artful, Limited-Series Pillows and a shop button. — Drag to compare. Left: the store in August 2025, pillows only. Right: the homepage at launch.

The Wonderland Collection banner: a mint and gold sofa piled with Alice in Wonderland throw pillows against a wall of roses, between two candelabras.

The roll calculator with three walls entered, 144, 96 and 120 inches wide by 108 high, estimating 11 rolls, in inches or centimetres.

The store's UX flow map seen at an angle: blue outline phone wireframes with numbered red pins, joined by red arrows, from the wallpaper page, filled in blue, to the roll calculator, the quantity it sets and the sample added to the cart, with the trade page below.

Three phones on linen showing the homepage, a wallpaper product page and the trade page. Scene rendered for presentation; the screens are the live site.

Project details

the brief

a wallpaper shop that answers first.

We redesigned buffalobunny.com, the Shopify store for Buffalo Bunny’s wallpaper, murals and pillows, around the questions people ask before they put paper on a wall: what it feels like, how many rolls, and which paper.

Make a purchase that feels permanent easy to say yes to online: samples first, plain answers on every page, and a store that search engines and AI answers can read.

Client: Buffalo Bunny
Services: Website UI/UX Design
Shopify Development
E-commerce
SEO Optimization
Answer Engine Optimization
Copywriting

the result

the wall, decided.

Live since September 2026: wallpaper sample packs, the roll calculator and materials guide, the trade page, peel-and-stick answer content and a full image standard. The June audit’s SEO gaps are fixed (homepage headline, title, FAQ data), and swatch images are 81% lighter.

questions

asked, answered.

What did BLAK INC build for Buffalo Bunny’s website?

A redesign of buffalobunny.com on Shopify: wallpaper sample packs, a roll calculator, a plain guide to the materials, a trade page for designers, plain answers about materials and peel and stick, and one standard for every product image.
Why does the store sell samples first?

Wallpaper is hard to judge on a screen. A sample of the exact design lets a customer check colour, texture and scale on their own wall before ordering rolls.
How does the roll calculator work?

Enter each wall’s width and height in inches or centimetres and it estimates how many rolls the room needs, then updates the quantity in one tap.
Why was the store set up for search and AI?

Because most wallpaper decisions start with a question, not a store. People ask Google or an AI tool which paper to choose, how many rolls they need and whether it will come off cleanly. The store answers those questions on the pages where they come up, in a form search engines and AI tools can read, so the answer they find points to Buffalo Bunny.