Strategy positioning, audience, story. the room before the figma file. we learn the business so the work isn't decoration.
brand systems, not logo files.
built for founders who'd rather stand out than fit in.
strategy, naming, identity, system. one team, end to end.
Six modules.
Pick your scope.
Naming when it needs one. trademark and domain cleared up front.
Identity logo, type, color, motion. one system, every surface.
System components, templates, rules of use. designed for the people who maintain the brand after handoff.
Guidelines a guide your team will actually open. searchable, opinionated, short enough to read in an afternoon.
Rollout web, packaging, social, deck. shipped into the surfaces it actually lives in. with us, or handed off clean.
Five phases.
One room.
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Discover
interviews, audit, competitive map. we learn the business before we open figma.
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Strategy
content pillars, channel mix, calendar cadence, KPIs. the plan before the camera turns on.
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Position
the sentence that decides everything else. one room, locked in a week.
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Design
identity built from the position, not the mood board.
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Activate
rollout across the surfaces that matter. with us, or handed off clean.
brands that earn their shelf.
see all brand work →
Founders
said this.
"They consistently deliver high-quality work on time and within budget."
Jay Tehrani · CEO, Revolve
Multi-year brand and creative partnership across multiple ventures.
0 yrs
as creative partner of record
"Exceptional skills in creative strategy, direction, and brand development."
James Pettus · CEO, Pettus Creative
Brand build plus ongoing creative direction across multiple campaigns.
0 yrs
of brand and creative direction
"Great long-term partners. Brand building, creative strategy, and creative direction with a strong problem-solving mindset."
Rami Rostami · Chairman
Long-term retainer. End-to-end brand and creative across multiple verticals.
0 yrs
as creative partner of record
Where this brand work
has shipped.
- Entertainment theatrical key art, home-ent, licensed product. disney · fox · wb · paramount · dreamworks · hasbro →
- Consumer Packaging Goods consumer tech, lifestyle goods, retail-ready packaging. tylt · beats · mine chest · buffalo bunny →
- Founders + early-stage first brand. clean foundation. ready to ship to investors and customers. first round, second round, growth-stage rebuilds →
Honest answers,
no fine print.
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How long does a brand build take?
8 to 14 weeks for a full system. tighter timelines possible if scope is locked and decisions move fast on your side.
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What's actually included in a brand engagement?
strategy, naming if needed, identity (logo, type, color, motion), system (components, templates, rules of use), guidelines, and rollout to your priority surfaces. you own the source files.
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Do you handle naming and trademark search?
yes on naming. we run preliminary trademark and domain checks before we get attached to a name. final filing goes through your IP attorney.
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Do you work alongside in-house creative teams?
often. we partner with internal designers, marketing leads, and CMOs. before we start, we agree on the seam so nobody steps on the other.
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Can you refresh an existing brand instead of starting over?
yes. refresh is its own engagement: audit, what stays, what evolves, what retires. faster and lighter than a ground-up build.
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What happens after launch?
you keep us on retainer for application work (campaigns, packaging, content, social), or you hand off to your team with full source files and a guide they'll actually open.
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Can you build the website too?
yes. brand and web from the same team. no handoffs, no translation loss between strategy and the surface a customer first sees.
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What size engagement does this typically run?
scope-dependent. after a 20-minute intro call we send a tiered breakdown so you can see what's in each. minimums apply.